Ocean Resort Casino rebrands to emphasize gambling.Borgata in Atlantic City launches online sports betting platform.Fishtown's SugarHouse Casino soft-launches online sports betting.The decision comes as the ownership group looks to unify its sports betting and online gaming under one brand and platform. SugarHouse Casino will soon have a new name after nearly a decade of operation near the Delaware River waterfront in Fishtown.īeginning this fall, the casino will be rebranded as Rivers Casino Philadelphia, bringing the location in line with its sister casinos in Pittsburgh Des Plaines, Illinois and Schenectady, New York.